Deadicated was built for the ones who move with purpose.
The ones who stay locked in when no one’s watching. The ones who chase their vision until it’s real.
What started as a small idea turned into a movement — a reminder that being deadicated means giving everything to what you love, no shortcuts, no pretending. Every piece we make reflects that mindset: raw, real, and made to last.
Our designs are inspired by the underground — vintage tones, street culture, and the feeling of belonging to something exclusive. We’re not just a brand; we’re a community of individuals who stand for discipline, loyalty, and drive.
This isn’t for everyone.
It’s for the Deadicated.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™